Media management matters: challenges and opportunities for bridging theory and practice
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367211004
Date de publication :
31 mars 2020
Dimensions :
22,9 x 15,2 cm
Poids :
385 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.