Retail location planning in an era of multi-channel growth
Auteur :
Birkin, Mark / Clarke, Graham / Clarke, Martin
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367218751
Date de publication :
22 janv. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. Arguing that more complex markets demand more sophisticated spatial analysi