Market assessment with or applications
Auteur :
Lenci, Kent
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367226923
Date de publication :
9 déc. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book will provide a platform to academicians, practitioners, and researchers to understand marketing management concepts from an OR perspective. This book will help to improve decision making, prediction procedures, and the management of resources more efficiently.