Designing and delivering superior customer value: concepts, cases, and applications
Auteur :
Weinstein, Art / Johnson, William C.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367230197
Date de publication :
23 nov. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
780 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).