Celebrity, convergence and transformation
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367230869
Date de publication :
7 févr. 2019
Dimensions :
24,6 x 17,4 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.