Hero trap, the: how to win in a post-purpose market by putting people in charge
Auteur :
Kolster, Thomas
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367242695
Date de publication :
10 juin 2020
Dimensions :
23,4 x 15,6 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.