Insurgence: how established incumbents can operate like nimble insurgents in fast changing and volatile markets
Auteur :
Tice, Matthew
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367244408
Date de publication :
28 janv. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
394 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
At the convergence of Lean, Business Model Innovation, Agile, and Customer Experience Design, Insurgence is a methodology and business philosophy that will help leaders in incumbent businesses rediscover how to operate like small and nimble insurgents whilst maintaining their incumbent advantages.