Brand positioning: connecting marketing strategy and communications
Auteur :
Kostelijk, Erik / Alsem, Karel Jan
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367250119
Date de publication :
13 févr. 2020
Dimensions :
24,6 x 17,4 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.