Social media and public relations: fake friends and powerful publics
Auteur :
Motion, Judy / Heath, Robert L. / Leitch, Shirley
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367278984
Date de publication :
28 mars 2019
Dimensions :
23,4 x 15,6 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful.