Islam, marketing and consumption: critical perspectives on the intersections
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367279219
Date de publication :
28 mars 2019
Dimensions :
23,4 x 15,6 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.