Data analytics for business: lessons for sales, marketing, and strategy
Auteur :
Haimowitz, Ira J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367281502
Date de publication :
20 déc. 2022
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications.