Attitudes and persuasion: classic and contemporary approaches
Auteur :
Petty, Richard E / Cacioppo, John T
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367314620
Date de publication :
7 mai 2019
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.