Unlocking strategic innovation: competitive success in a disruptive environment
Auteur :
Datta, Surja / Roy, Sandeep / Kutzewski, Tobias
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367322502
Date de publication :
15 mars 2021
Dimensions :
23,4 x 15,6 cm
Poids :
290 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.