Public relations as public diplomacy: the royal bank of canada’s monthly letter, 1943-2003
Auteur :
Braun, Sandra L.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367339746
Date de publication :
4 févr. 2020
Dimensions :
21,6 x 13,8 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.