Consumer culture, branding and identity in the new russia: from five-year plan to 4x4
Auteur :
Roberts, Graham
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367340636
Date de publication :
31 mars 2021
Dimensions :
23,4 x 15,6 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.