Hospitality management and digital transformation: balancing efficiency, agility and guest experience in the era of disruption
Auteur :
Busulwa, Richard
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367343521
Date de publication :
29 déc. 2020
Dimensions :
24,6 x 17,4 cm
Poids :
320 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Digital advancements are ramping up guest expectations and introducing non-traditional competitors that are disrupting the hospitality and leisure industries. If organisations are to thrive they need to be in a position to effectively leverage digital technologies to improve efficiency, agility and guest experience.