Understanding the higher education market in africa
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367344382
Date de publication :
6 mars 2020
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students’ selection process.