Public relations and online engagement: audiences, fandom and influencers
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367346751
Date de publication :
25 juin 2021
Dimensions :
21,6 x 13,8 cm
Poids :
231 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners.