Development of marketing management, the: the case of the usa c. 1910-1940
Auteur :
Usui, Kazuo
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367349011
Date de publication :
5 juil. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
330 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.