Internal marketing: another approach to marketing for growth
Auteur :
Kimura, Tatsuya
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367350659
Date de publication :
5 juin 2019
Dimensions :
23,4 x 15,6 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Internal Marketing provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. This book aims to put forward a guiding principle for business practices by considering such questions from a multilateral perspective.