Project marketing: a practical approach
Auteur :
Phadtare, Milind Trivikram
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367350901
Date de publication :
30 déc. 2022
Dimensions :
23,4 x 15,6 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.