Authorship as promotional discourse in the screen industries: selling genius
Auteur :
Hadas, Leora
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367356514
Date de publication :
2 juil. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.