Public relations and participatory culture: fandom, social media and community engagement
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367359010
Date de publication :
5 sept. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse.