Aging consumer, the: perspectives from psychology and marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367360948
Date de publication :
2 oct. 2020
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.