Innovation and internationalisation: successful smes’ ventures into china
Auteur :
Orr, Stuart / Menzies, Jane / Zheng, Connie / Maddumage, Sajeewa 'Pat'
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367375607
Date de publication :
26 sept. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.