Soft power of construction contracting organisations, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367377830
Date de publication :
26 sept. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
362 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this groundbreaking book, the particular importance of optimising the so-called "soft power" of construction organisations, is addressed. Things like organisational culture, responsible corporate behaviour, and building trust-based relationships with other stake-holders are seen as facets of a broader organisational capability, and the advantages of this strength are also explored.