Nation branding, public relations and soft power: corporatising poland
Auteur :
Surowiec, Pawel
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367405915
Date de publication :
29 juil. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion.