Agile sales: delivering customer journeys of value and delight
Auteur :
Jeavons, Brad
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367417536
Date de publication :
6 mai 2020
Dimensions :
25,4 x 17,8 cm
Poids :
780 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book outlines how Agile can help sales teams develop a culture of innovation focused on their customers. The book takes the reader through the customer buying journey (Agile technique) outlining tips and tricks that have come from Agile deployments within sales functions to help them get started.