Marketing strategy for the creative and cultural industries
Auteur :
Kolb, Bonita
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367419769
Date de publication :
17 sept. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
770 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.