Social media storms: empowering leadership beyond crisis management
Auteur :
Rydén, Pernille / Hossain, Muhammad Ismail / Kottika, Efthymia / Škare, Vatroslav
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367425272
Date de publication :
26 août 2021
Dimensions :
23,4 x 15,6 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way.