Netnography unlimited: understanding technoculture using qualitative social media research
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367425654
Date de publication :
30 déc. 2020
Dimensions :
25,4 x 17,8 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.