Integrated marketing communication: advertising and promotion in a digital world
Auteur :
Juska, Jerome M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367436230
Date de publication :
30 nov. 2021
Dimensions :
24,6 x 17,4 cm
Poids :
720 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.