Introduction to advertising: understanding and managing the advertising process
Auteur :
Mogaji, Emmanuel
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367441999
Date de publication :
31 mai 2021
Dimensions :
24,6 x 17,4 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.