Innovation in advertising and branding communication
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367443641
Date de publication :
8 oct. 2020
Dimensions :
22,9 x 15,2 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices.