Digital marketing excellence: planning, optimizing and integrating online marketing
Auteur :
Smith, PR
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367444013
Date de publication :
22 juil. 2022
Dimensions :
24,6 x 17,4 cm
Poids :
1600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.