Entrepreneurial marketing: how to develop customer demand
Auteur :
Nijssen, Edwin J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367445317
Date de publication :
15 sept. 2021
Dimensions :
23,4 x 15,6 cm
Poids :
381 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Entrepreneurial Marketing focuses on these challenges.