Implicative marketing: for a sustainable economy
Auteur :
Touzé, Florence
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367445560
Date de publication :
24 mars 2020
Dimensions :
21,6 x 13,8 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.