Franchising strategies: the entrepreneur’s guide to success
Auteur :
Teixeira, Ed / Chan, Richard
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367458423
Date de publication :
1 juil. 2022
Dimensions :
22,9 x 15,2 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry.This analytical guide will lead to a better understanding of a range of franchising strategies.