International trade in services: effective practice and policy
Auteur :
Jackson, Sarita D.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367462642
Date de publication :
20 avr. 2021
Dimensions :
25,4 x 17,8 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book provides a simple, yet thorough, introduction on how to export a service to an overseas market. The book will guide its audience with a step-by-step process on exporting a service from research to strategy to implementation.