Managing global strategy: developing an effective strategy in international business
Auteur :
Johnson, William H. A.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367462857
Date de publication :
22 oct. 2020
Dimensions :
22,9 x 15,2 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.