New venture management: the entrepreneur's roadmap for development, management, and growth
Auteur :
Kuratko, Donald F. / Hornsby, Jeffrey S.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367466725
Date de publication :
29 déc. 2020
Dimensions :
22,9 x 15,2 cm
Poids :
800 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The third edition of this practical textbook provides an introduction to the world of new and emerging ventures, including such diverse activities as planning, marketing, financing, and growth. Presented in an easy-to-understand style, this textbook guides readers through the entire new venture management process.