Destination marketing: essentials
Auteur :
Pike, Steven
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367469535
Date de publication :
20 oct. 2020
Dimensions :
24,6 x 18,9 cm
Poids :
780 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.