Building value through marketing: a step-by-step guide
Auteur :
Sugai, Philip
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367472832
Date de publication :
23 sept. 2020
Dimensions :
24,6 x 17,4 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders.