Routledge companion to corporate branding, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367476632
Date de publication :
29 avr. 2022
Dimensions :
24,6 x 17,4 cm
Poids :
1240 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.