Global meets digital: global strategy for digital businesses - digital strategy for global businesses
Auteur :
Jain, Vinod
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367479077
Date de publication :
2 juin 2023
Dimensions :
25,4 x 17,8 cm
Poids :
406 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book derives its underpinnings from the actual practice of global and digital business. It’s imperative for multinational enterprises (MNEs) to learn from the experiences of other MNEs how they do business and how they became successful in their international and digital activities.