Defining, measuring and managing consumer experiences
Auteur :
Sorrentino, Annarita
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367479374
Date de publication :
1 oct. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
980 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.