Competitive international strategy: key implementation issues
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367479824
Date de publication :
16 nov. 2020
Dimensions :
22,9 x 15,2 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.