Influencer: the science behind swaying others
Auteur :
Cornwell, T. Bettina / Katz, Helen
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367481162
Date de publication :
29 déc. 2020
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Influencers’ impact on marketing and communications has risen rapidly – but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.