Airport marketing
Auteur :
Halpern, Nigel / Graham, Anne
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367483708
Date de publication :
5 nov. 2021
Dimensions :
24,6 x 17,4 cm
Poids :
810 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.