Fashion business, the: theory and practice in strategic fashion management
Auteur :
Golizia, Dario
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367490553
Date de publication :
19 juil. 2021
Dimensions :
24,6 x 17,4 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media.